Business events could be as complicated as a major trade show or as simple as a small customer recognition party.  Again, planning and organization are the keys to success.  It is important to determine just what you are trying to accompolish and how you can benefit both you and your guests.  You will need some kind of strong offer, gift or reward to insure participation.  The size, type, and timing are also significant.  Whether you are taking your 20 best clients to Hawaii or hosting a luau in a city park taking your time to do it right is the most important investment you can make.